Digital transformation advice from a UK Google Cloud Premier Partner

Digital transformation advice from a UK Google Cloud Premier Partner

Google Maps empowers you to create beautiful maps for your sites, apps and internal platforms. Use cases vary widely from store locators and taxi tracking to overlaying mapping data to make better business decisions and routing multiple parcel deliveries in real time.

But when do you need a Premium Licence and when can you use the free version (Standard Plan)? This will depend on the type of app or website are you building. In general if you are building a free, external and publically available application you can use the free Standard Plan, if you are building an internal, OEM and asset tracking application you will need a Premium licence.

Check out our short video below, that explains the various scenarios  in which you may or may not require a Premium Plan License. 


In more detail the four main mapping use cases and requirements for a licence are:

Free - Apps or websites that are free for anyone to use

    • Standard Plan: For free and publicly available apps/websites, use the Standard Plan.
    • Premium Plan: If you anticipate exceeding the Standard Plan usage limits (100,000 map loads a day) or require 24/7 technical support and an SLA.

Paid - Apps or websites that require an end user or organisation to pay a fee for download or access (e.g. premium, OEM or subscription)

    • Standard Plan: For Android/iOS, you may charge a fee via the Play or App stores for your app and use the Standard Plan.
    • Premium Plan: If you charge a subscription fee beyond the Play or App stores, you require the Premium Plan. Web service APIs and the JavaScript API require the Premium Plan.

Invite only - Private apps or websites that have restricted access. This includes employee intranet or invite only communities

    • Standard Plan: Android apps built for private use may use the Standard Plan.
    • Premium Plan: Other than Android apps, private use requires a Premium Plan.

Asset tracking - Apps or websites that track and monitor the position of people and/or things

    • Premium Plan: Asset Tracking use cases require a Premium Plan regardless of the platform you develop for.

OEM licensing is also available allowing you to license Google Maps as an embedded feature of your stand-alone software or device, such as the iFit line of Google Maps-enabled treadmills.

Google Maps can be used for a wide variety of use cases adding huge value to your application. There are two types of licences available, fee and paid. What you need will depend on your use case and the support you would like to have as part of your deployment.

 Download 6 ways to use location  intelligence in your business