This month we look at how far ahead Google Maps is compared to Apple Maps. Traffic Scotland and All State Insurance demonstrate the value Google Maps can add to customer experience and engagement. You can also check out a new Google Maps feature, that helps users to to navigate on public transport.
How far ahead of Apple Maps is Google Maps?
A recent blog post post comparing Apple Maps to Google Maps, shows just how far ahead Google Maps is in terms of features. The post also presents an interesting insight into how Google Maps is built using Street View and business listings.
Traffic Scotland Using Google Maps to Inform Citizens
Traffic Scotland recently launched a new mobile and web journey and information planner based on Google Maps with the help of Ancoris. It will give Scottish road users authoritative up to date traffic information. It is a great site and example of Google Maps use for public engagement. Expect enhancements to keep being made to the site. Check out a blog here and site here.
Google Maps Insurance example
All State Insurance have a really interesting insurance use case for Google Maps that has improved customer interaction and satisfaction on their website. Since implementing Google Maps, All State have seen a 350% increase in people asking for a quote and a 7 min increase in the average time people spend on their site.
Google Maps is great to help engage users and increase interest in your offering and this is another good example proving this. See the live example here, when prompted try putting in the address - 223 E. Concord Street, Orlando, FL 32801.
Never miss your stop again—with step-by-step directions in transit navigation
A new feature on Google Maps for Android keeps you on track with departure times, ETAs and a notification that tell you when to transfer or get off your bus or train. You can also track your progress along the way just like you can in driving, walking or biking directions. Check out the blog for more detail.
For more information about how we can help you use location intelligence in your business, please contact our Google Maps team.