Innovation is closely linked to business success. Companies with a digital transformation strategy, for example, grow twice as fast as those without, while 75% of businesses say their digital transformation strategy has led to a significant increase in customer engagement.Naturally, any change to how you serve customers and what you offer them needs to be supported by appropriate applications – whether that's a mobile app for customers or a back-office system for your workforce. Yet many companies struggle to innovate because they're held back by their current development environment and legacy systems.
To be truly innovative as a business, you need to create an IT environment that will:
- shorten the time to market for new features and apps. That means introducing "agile" software development methodologies: you work continuously with business users to identify, define and update requirements and deliver new code every few weeks.
- reuse existing code like building blocks when developing new applications. Modern IT infrastructures like Google App Engine let you write many small blocks of code that each do a particular job. You then call on those code blocks when developing custom apps to provide particular features.
- deploy on scalable infrastructure, such as serverless cloud computing. Available on the Google Cloud Platform (GCP), serverless computing makes it easy to spin up new production servers in seconds without having to worry about clusters, nodes and configuration. Your DevOps team can focus on development rather than managing production systems.
- connect data and processes across departments and partners quickly and easily, using APIs. APIs are bits of code that present features and data in one system to any other system in a standard way. For example, Google Maps APIs let you quickly and easily include maps and features like routine planning on your websites or in your mobile apps. GCP also includes tools that let you quickly build and manage secure APIs for your legacy systems.
- deliver production systems that are secure. As numerous recent news stories about data breaches at major companies have shown, we mustn't sacrifice security when developing custom apps at speed. On the Google Cloud Platform, your applications, data and operations are secured every step of the way, from physical security at Google data centre campuses to remote policy enforcement on end-user devices. All data is encrypted, whether it's in transit or being stored, and you can take advantage of data loss prevention and anti-fraud measures for data and user accounts.
If you'd like to find out more about how the Google Cloud Platform can help you accelerate application innovation, why not download our guide to creating a culture of innovation or come and talk to the digital transformation experts in our GCP team.